Welcome to the web site of Advitek, a company that adds new dimensions to operational support services in  the Canadian marketing research industry. Advitek occupies a particular niche in the industry.  Equipped with a unique combination of marketing research, data processing and software development expertise and the exclusive use of Tapestry, the next generation of marketing research software, Advitek is able to consistently deliver a premium quality package of operational services to its clients.  Whether a client needs a simple field or field/tab job executed, or requires a more comprehensive operational package including up-front study/questionnaire design assistance, Advitek has the resources to make it happen smoothly and reliably.

For the past several years, software development professionals at Advitek have been focusing their efforts on the development of a new computer system addressing the entire quantitative research process - from initial statement of research requirements to the final analysis and reporting of results on the researcher's desktop.  Designed by researchers, for researchers, the architecture of the system successfully incorporates the interactions between clients, researchers, project managers, data collection and operations personnel as a project proceeds through its execution.  A thorough, objective evaluation of the quantitative research process, a reluctance to merely 'do things as they've always been done', and creative design philosophies have resulted in the seamless integration of tasks, strict quality control measures and significant cost and time efficiencies. 

The base components of the Tapestry Research Architecture are now operational and are being exclusively used at Advitek  on  all quantitative research projects while development continues on the final components.

This software, together with 25 years of research consulting experience and 20 years of research operations experience, ensures that our clients' projects receive the attention that they deserve and produce truly reliable results.

 Latest News!!

Out 'n' About On-Site Interviewing Launched

Advitek is pleased to announce the launch of its new Out 'n' About On-Site Interviewing service. Using specially trained interviewing teams equipped with our new T-CAPI handheld interviewing system, this new service offers considerable benefits over the traditional 'Paper & Pencil' approach and has been receiving rave reviews from our clients so far.  Why not see for yourself?  More info ....

Happy Anniversary T-CATI!

You may be interested to know that T-CATI, our Computer Assisted 'Touch Screen' Telephone Interviewing System has now been fully operational for one whole year at our Toronto Head Office and the number of workstations is currently being doubled .  Why not take a few moments to review some of the unique features of this Tapestry component that improve both the interviewing experience and the overall management of a study. More info...