Technology

Advitek is unique in the market research industry for creating its own Android-based CAPI face to face interviewing software called Tapestry.

This enables us to adapt it without relying on outside software developers or updates. It also enables us to manage our face to face interviewer teams more effectively with our unique CAPI Manager tool.

Advitek’s T-CAPI research architecture possesses the full logic capabilities of any advanced CATI or online interviewing system. It can handle the most complex of questionnaires – and then some. We use Android tablets that run on the Android platform, as well as Dell handheld computers that run on the Windows Mobile operating system.

Our T-CAPI interviewing system does not require wifi; the software is hardwired to our tablets so we can interview in any environment.

With CAPI Manager, the Tapestry software has a unique management support system that ensures all T-CAPI projects are executed efficiently and with the finest quality controls.

Our software makes the in-person interviewing process as easy and convenient

as possible for both respondent and interviewer.

Advitek’s T-CAPI powered data collection approach delivers a number of advantages for on-site interviewing over the old “paper-and-pencil” method – and over other CAPI systems as well.

Digital Voice Recording

More robust verbatim responses thanks to digital voice recording.

Accurate Survey Results

Drastically reduced interviewer error.

Efficient Performance Analysis

The right performance analyses tools allows us to maximize productivity.

Effective Survey Management

A more effective survey management system helps ensure we are producing the highest quality data.

Seamless Reporting

Daily electronic shipments of results means you can have reports at your fingertips when you need them.

We audit each interviewer as the data collection phase is ongoing. Open and closed-ended survey questions are pre-selected for voice recording and verification.

With CAPI Manager, the Tapestry software has a unique management support system that ensures all T-CAPI face to face interviewing projects are executed efficiently and with the finest quality controls.

When each day’s work is transmitted in, our Project Managers use CAPI Manager to assess criteria, some of which are simply not available with other CAPI systems:

  • Completion rates by Interviewer
  • In-person interviewing approaches/refusal rates by Interviewer
  • Voice recordings of selected questions
  • Progress on all quota groups
  • Study record of contact
  • Survey length by study and/or Interviewer
  • Review of individual in-person survey completions

Quality Control Matters!